May 26, 2021
May 26, 2021
Shari Tishman, Head of Marketing, VoiceOps
Buying a car is one of the largest purchases many people will make in their lives. It makes sense, then, that customers have come to expect and even demand a personalized, trust-based experience from auto lenders.
The rising importance of this sort of consultative seller-consumer relationship is found across many industries these days. The extraordinary proliferation of information that’s available for anyone who is researching a purchase like this - even before they ever come in contact with the business - makes the experience a customer has once they do interact with you even more critical.
So you’d better make sure your agents have the training, support, and capability to provide the best possible experience for customers during the purchase and financing process.
In January 2021, VoiceOps was joined by two experts from Westlake Financial to discuss how behavior-based coaching helps agents across auto lending teams focus on what’s really important: having authentic, high quality conversations with customers to improve performance and increase revenue.
Here are a few of the topics that were covered in the webinar:
Get access to the full webinar recording for more details, including practical steps for transitioning to behavior-based coaching.